Knowing When To Stop Marketing A Product
Wendy’s has had an extremely successful year. They’re now the #2 burger franchise in America, their Hot n’ Juicy burgers have been Well-Received n’ Profitable and everything is going swimmingly. Still,...
View ArticleHow Explaining The Truth Can Help Your Franchise Marketing
By now, you’re all familiar with the story of Domino’s over the last couple of years. Faced with a storm of criticism about the quality of their pizza, the company responded with candor and re-created...
View ArticleAn Effective Franchise Social Media Strategy Must Include Franchisees
This is a FranchWire guest post from BJ Emerson, VP Technology, Tasti D-Lite and co-author of “The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.” In...
View ArticleAn Effective Franchise Social Media Strategy Must Include Franchisees. (Part II)
In Part I of this discussion we looked at why local content is more effective and why equipping franchisees can be a great way to scale social media efforts. When it comes to the execution of these...
View ArticleWhy Thanksgiving Should Come Often at Your Franchise
With Thanksgiving just a few days behind us, now is a better time than ever to think about how you are showing your franchise’s customers how thankful you are for their business. Cultivating strong...
View ArticleFranchise Marketing: Why You Must Establish Trust with Your Prospects
This is a guest post from Attorney Josh F. Brown at The Law Office of Josh F. Brown. He has a blog at Indy Franchise Law. The focus of this article was supposed to be on the importance of a...
View Article3 Ways Franchisees MUST Leverage Local Marketing to Drive Results
Franchisees are often tempted to leave the marketing responsibilities to the franchisor – after all, they have a bigger budget and you are paying royalties and fees for them to do just that. But the...
View ArticleWhat Undercover Boss Teaches Us About: Social Media for Franchises
This is a FranchWire guest post from Joe Jimenez of Empowerkit, a company specializing in creating online marketing strategies for franchises and small businesses. He invites you to connect with him...
View Article7 Reasons to Implement Branded Uniforms at Your Franchise
This is a FranchWire guest post from Louise Catterall, the Design & Marketing Director at Krowmark Workwear. Krowmark Workwear is a leading provider of branded uniforms for franchises. Ever wonder...
View ArticleFranchise Lessons From Three of the Top Brands
This is a FranchWire guest post from Manilyn Moreno, head of online marketing for Better Cater, a software for catering. Opening a fast food franchise is not easy, but what is more difficult is keeping...
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